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Hi, I’m Lee!
I design & optimize digital experiences that connect real user needs with data-driven strategies, turning insight into measurable growth.
UX DESIGN, USER TESTING, UI DESIGN
Designed a secure telehealth platform that enhanced remote mental health support across 23,000+ centers in North America, improving onboarding and crisis response for vulnerable communities.
SERVICE DESIGN, TERRITORY MAPPING
Devised a tailored service design strategy to successfully expand an outdoor marketing company from Vancouver into Toronto’s complex urban market, increasing client acquisition by 150%.
UX DESIGN, USER TESTING, UI DESIGN, RESPONSIVE WEB DESIGN
Supported an early-stage B2B startup with strategic user research and collaborative design to create a digital platform that empowers fitness professionals.
BRAND STRATEGY, RESPONSIVE WEB DESIGN
Led the design and development of a new website that brought the excitement of electric surfboarding to life, improved usability, and increased bookings positioning the brand as a leader in Quebec’s eco-adventure scene.
BRAND DESIGN, SEO STRATEGY, RESPONSIVE WEB DESIGN
Revitalized the website of a retreat centre in Mexico through a clean, SEO-driven redesign that boosted direct bookings and improved online visibility.
BRAND DESIGN, SEO STRATEGY, RESPONSIVE WEB DESIGN
Spearheaded a strategic brand & responsive website re-design for a marketing company, resulting in an increase of traffic of 1198% in 3 months.
SERVICE DESIGN, UX DESIGN
Crafted an interactive mixed-reality experience designed to boost participation in citizen science initiatives, spark curiosity, and strengthen community engagement.
BRAND DESIGN, SEO, RESPONSIVE WEB DESIGN
Overhauled The Wilder’s brand and digital platform in Squamish to better connect with eco-conscious audiences seeking creative, hands-on nature experiences, building clarity and trust that led to regularly sold-out events.
SERVICE DESIGN
Led a strategic service design initiative to redesign the visitor experience at a contemporary art gallery in downtown Vancouver, addressing low attendance and enhancing the gallery’s online presence through innovative, user-centered solutions.